B10 / KNOWLEDGE CENTREKnowledge gains value
with the right question.
Articles on digital reputation, brand protection, data and technology.
Digital Reputation & Brand ManagementPreparing ownership documents, a brand and product catalogue, an authorised seller list, sample images of genuine products, known infringement patterns and internal approval contacts before…
Digital Reputation & Brand Management“How Can All Counterfeit Listings for a Brand Be Mapped on a Marketplace?” requires a relationship graph rather than a list of individual listings. Examining seller names, store IDs, contact…
Digital Reputation & Brand Management“How Can a Seller Network Be Taken Down Rather Than Just One Counterfeit Listing?” requires a relationship graph rather than a list of individual listings. Examining seller names, store IDs,…
Digital Reputation & Brand ManagementTakedown performance should not be measured solely by “how many listings were removed?”. Track the time from first detection to request, the time from request to first action, the removal rate,…
Digital Reputation & Brand Management“How Can Different Stores Selling the Same Counterfeit Product Be Linked?” requires a relationship graph rather than a list of individual listings. Examining seller names, store IDs, contact…
Digital Reputation & Brand ManagementAn in-platform request, registered electronic mail (KEP) and a notary do not serve the same function. A platform form may be preferred for rapid operational action; KEP for formal, timestamped…
Digital Reputation & Brand ManagementA test purchase is not mandatory in every case. If comparing the listing with the rights held does not sufficiently explain the infringement, or the product’s physical characteristics, serial…
Digital Reputation & Brand ManagementA digital evidence file is more than a screenshot. Keeping the URL, date and time, seller or store name and, where possible, platform identifier, product title, price, SKU or barcode, images,…
Digital Reputation & Brand ManagementRelisting does not necessarily mean that the first takedown failed; a seller may re-establish the same commercial activity through a new URL, a new store, a different image or a variant.…
Digital Reputation & Brand Management“Repeat infringer” is an operational term for a user or seller who repeatedly infringes intellectual property rights through the same or linked accounts. Platform procedures in Türkiye and…
Digital Reputation & Brand ManagementMany rejected trademark infringement requests are weakened because, despite stating that rights exist, they do not show an evidence chain explaining which use, at which URL, infringes those…
Digital Reputation & Brand ManagementYes, in some circumstances a product may be reinstated after a seller appeals. The regulation provides an appeal process in which a seller can submit invoices, contracts and other evidence…