B10 / KNOWLEDGE CENTREKnowledge gains value
with the right question.
Articles on digital reputation, brand protection, data and technology.
Digital Reputation & Brand ManagementCounterfeit monitoring in the perfume category should not rely on logo similarity alone. Product names and variants, packaging and label images, price anomalies, seller history, product codes…
Digital Reputation & Brand ManagementCounterfeit monitoring in the electronic accessories category should not rely on logo similarity alone. Product names and variants, packaging and label images, price anomalies, seller history,…
Digital Reputation & Brand ManagementRather than using one score to measure whether AI regards a brand as trustworthy, repeatedly run 20–50 controlled brand questions; score answer accuracy, sources, negative risk claims, fake…
Digital Reputation & Brand ManagementCounterfeit monitoring in the cosmetics category should not rely on logo similarity alone. Product names and variants, packaging and label images, price anomalies, seller history, product codes…
Digital Reputation & Brand ManagementFirst identify the sources of the error. Publish verifiable information clearly on the official website and support pages, use appropriate correction or removal procedures for incorrect…
Digital Reputation & Brand ManagementShort answer: it is often not possible to answer “Is a Screenshot Sufficient to Prove Trademark Infringement?” reliably with a “yes” or “no” based on one signal. The origin of the product or…
Digital Reputation & Brand ManagementShort answer: it is often not possible to answer “The Product Was Removed, but the Seller Relisted It: What Can I Do?” reliably with a “yes” or “no” based on one signal. The origin of the…
Digital Reputation & Brand ManagementIn e-commerce marketplaces in Türkiye, a specific procedure provides for a product to be removed from publication within no more than 48 hours after an intellectual or industrial property…
Digital Reputation & Brand ManagementRegistration is one of the main foundations for proving trademark rights and making platform applications, but a registration certificate alone cannot be said to be sufficient for a complaint in…
Digital Reputation & Brand ManagementHow can you remove a fake Google ad using your brand? Review verification steps alongside the brand’s reliable sources.
Digital Reputation & Brand ManagementShort answer: it is often not possible to answer “How Can You Recognise a Genuine Authorised Service?” reliably with a “yes” or “no” based on one signal. The origin of the product or seller, the…
Digital Reputation & Brand ManagementShort answer: it is often not possible to answer “Where Can I Report a Website Selling Counterfeit Products?” reliably with a “yes” or “no” based on one signal. The origin of the product or…