Articles on digital reputation, brand protection, data and technology.
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Counterfeit monitoring in the food and packaging category should not rely on logo similarity alone. Product names and variants, packaging and label images, price anomalies, seller history,…
How ChatGPT Distinguishes an Authorised Seller from an Unauthorised Seller: measure sources, accuracy and brand trust in ChatGPT and AI Search.
Counterfeit monitoring in the supplements category should not rely on logo similarity alone. Product names and variants, packaging and label images, price anomalies, seller history, product…
Data Breach Reputation Response is a crisis monitoring model that distinguishes claims from speculation in the first 24–72 hours, compares official statements with coverage in media, social…
Tracking unauthorised sellers on global marketplaces requires more than detecting trademark infringement: seller identity, country, price deviations, stock continuity, recurring accounts and…
Reputation management after a data breach must be coordinated with technical incident response. Legal notifications, the verified incident timeline, media statements, social media monitoring and…
The 48-hour rule does not directly require brands to resolve complaints within 48 hours; it gives sellers/providers 48 hours to exercise their right to explain or respond before a complaint is…
There are two separate layers when personal data appears in Google searches for a person’s first and last name: whether the data was lawfully published on the source webpage, and a request for…
The DSA strengthens notice-and-action, trader traceability and risk mitigation mechanisms against illegal content and products on online platforms. For brand owners, the quality of takedown…
Unfairly withholding consumer reviews or manipulating their categories creates audit risk. In August 2026, the Advertising Board imposed a sanction for rejecting a review on generic grounds,…
Identity and authorisation verification under EİDS covers property and vehicle listings published electronically, including on Instagram, Facebook and WhatsApp. Brands, dealers and agency…
A unified checklist for AI advertising, influencer and targeted advertising campaigns should cover clear identification as advertising, AI use, targeting criteria, data sources, the ban on…
