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Articles on digital reputation, brand protection, data and technology.

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Data Analytics

How to Design a Brand Health Dashboard

A brand health dashboard is not just a social-media screen displaying followers, likes and mentions. Brand visibility, customer perception, reputation risk, product problems and competitive…

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Digital PR & Reputation Management

How to Set Up a CEO Reputation Monitoring System

The reputation of a CEO or senior executive is not entirely separate from the company brand. Misinformation, fake accounts, controversial news or out-of-context statements concerning an…

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Digital PR & Reputation Management

How to Manage Brand Crises Caused by Deepfakes

Deepfake videos, audio or images can make statements never made by a brand, executive or employee appear genuine. They can create risks to reputation and customer trust, as well as fraud and…

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Digital PR & Reputation Management

How Do Google AI Overviews Affect Brand Reputation?

AI-generated summaries in Google results can present answers synthesised from multiple sources. For brands, this means users may encounter a narrative before clicking conventional results.

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Insights | B10 Digital Agency — Page 2