B10 / KNOWLEDGE CENTREKnowledge gains value
with the right question.
Articles on digital reputation, brand protection, data and technology.
Digital Reputation & Brand ManagementOn 31 August 2026, the European Commission designated ChatGPT as a Very Large Online Search Engine (VLOSE) under the DSA. This development shows regulatory recognition that users treat…
Data Protection, Digital Compliance & Data SecurityThe KVKK’s Travelport data breach announcement of 27 August 2026 stated that 73,958 people may have been affected and that reservation and travel information had been accessed without…
Digital Reputation & Brand ManagementAI Search Reputation is the discipline of systematically measuring the qualities, risks, sources and competitors associated with a brand in ChatGPT and similar generative search systems.
Digital Marketing & SEO StrategiesSocial media campaigns targeting children and young people require joint checks of age targeting, data sources, profiling, influencer selection, advertising disclosures, dark pattern risks and…
Digital Marketing & SEO StrategiesEnvironmental claims such as ‘sustainable’, ‘natural’ and ‘eco-friendly’ must have concrete, verifiable support that does not mislead consumers. Vague or overly broad green claims create…
Digital Marketing & SEO StrategiesFrom 1 August 2026, Turkey banned advertising targeted at children through profiling based on personal data. Campaigns reaching children should be reviewed jointly for age signals, segment…
Data Protection, Digital Compliance & Data SecurityArticle 50 of the AI Act requires user information for certain AI systems, machine-readable marking of AI-generated or manipulated content, and disclosure for content such as deepfakes. Not all…
Data Protection, Digital Compliance & Data SecurityAPI security breaches involving excessive data returned, weak authorization, object-level access control errors or missing logs may trigger data security obligations under Article 12 of KVKK.
Digital Reputation & Brand ManagementArticle 50 of the AI Act introduces transparency and disclosure obligations for AI-generated or manipulated images, audio and video constituting deepfakes. Recording how content was produced,…
Digital Marketing & SEO StrategiesTargeted advertising is now more than media optimization. The 1 August 2026 rules require clear, understandable and accessible information on the criteria used to show an ad and how to change…
Digital Marketing & SEO StrategiesIn the first eight months of 2026, the Advertising Board assessed approximately 26,000 applications and imposed a total of TRY 218.478 million in administrative fines. This shows why advertising…
Data Protection, Digital Compliance & Data SecuritySince 2 August 2026, the transparency obligations in Article 50 of the EU AI Act have applied. Companies active in the EU market should address AI interaction, synthetic content marking,…