Articles on digital reputation, brand protection, data and technology.
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The regulations of 1 August 2026 introduced new transparency and consumer-protection obligations for targeted advertising, AI-generated ads, influencer posts and consumer reviews.
Fingerprint readers and facial recognition terminals, long used routinely in workplaces, have now become a direct compliance risk. The Personal Data Protection Board’s Principle Decision on…
Companies that fail to register with VERBİS despite being required to do so under KVKK face a risk of administrative fines. This risk is not limited to failure to register in the system.…
A common mistake companies make during KVKK compliance is believing: “We have registered with VERBİS, so we now comply with KVKK.” However, VERBİS registration and KVKK compliance are not the…
VERBİS registration is the process by which controllers required to register under KVKK declare their personal data processing activities through the Data Controllers Registry Information System.
There are two main criteria that companies confuse most when evaluating the VERBIS registration requirement: annual employee count and annual balance sheet total. As of 2026 in particular, many…
One of the most frequently asked questions by companies under the KVKK is: “Who must register with VERBİS?” This question becomes especially important after corporate tax returns have been…
Brand reputation is no longer solely marketing’s responsibility. It affects market value, customer trust, operational continuity and resilience to crises. Trust takes years to build but can be…
Counterfeit product detection in e-commerce is the process of analysing whether products sold on marketplaces and independent e-commerce websites are genuine. This process relies on multiple…
Social media crisis management is the process of containing rapidly spreading negative content, complaints or attacks about a brand on digital platforms, reducing their impact and protecting the…
Fake sales accounts on Instagram are profiles that imitate branded products, sell them without permission or aim to defraud users. These accounts typically use low prices, fake campaigns and…
AI fraud methods are a new generation of cyberfraud techniques that use AI to become more realistic, scalable and harder to detect. As of 2026, these attacks have increased significantly through…
