Is AI a Risk or an Opportunity for Companies?
AI is neither a risk nor an opportunity on its own. The outcome depends on the business problem it addresses, the data it uses, its permission boundaries and how results are measured.
B10 / KNOWLEDGE CENTREKnowledge gains value
Knowledge gains value
with the right question.
Articles on digital reputation, brand protection, data and technology.
599 articles · Page 28 / 50
How Is a Brand Reputation Score Measured?
This guide explains, step by step, the data layers that make up a brand reputation score, how it is calculated and how it should be reported within the company.
What Do Brands Without Reputation Management Lose?
Statements such as “We have no major problems”, “We haven’t faced a crisis yet” or “Reviews don’t affect sales” are, in 2026, among the strongest risk signals.
Who Needs Brand Reputation Management Services?
Statements such as “It will not happen to us”, “We have not had a crisis yet” or “Reviews are not that important” are regarded in the digital world in 2026 as high-risk indicators.
Why Is the Grey Market Growing?
As of 2026, the grey market is an even more insidious risk than counterfeit goods for many major brands. The product is often genuine, but the sales channel is unauthorised. The result is…
How Do Domain Infringements Affect Brand Reputation?
As of 2026, domain infringements cannot be regarded merely as technical or legal problems. Unauthorised domains and activities conducted through them directly influence brand reputation,…
How to Detect Brand-Impersonation Websites
As of 2026, brand-impersonation or cloned websites are not merely a cybersecurity problem; they are a critical risk affecting brand reputation, consumer trust and legal liability. A single…
How to Take Down Fake Social Media Accounts
As of 2026, fake or impersonating social media accounts are not merely a digital nuisance; they are a serious risk to brand reputation, consumer trust and legal liability. A single unauthorised…
How to Detect Counterfeit Products on Online Marketplaces
As of 2026, online marketplaces are among the channels where counterfeits spread fastest and damage brand reputation most quietly. Counterfeiting is no longer merely a sales or legal issue; it…
A Strategy for Cleaning Up “Brand + Fake” Searches on Google
As of 2026, Google searches for “brand + fake” signify far more than a counterfeit-product problem. They create an impression of fraud in consumers’ minds, associate the brand with risky…
How Do Counterfeit Products Damage Brand Reputation?
As of 2026, counterfeit products are no longer merely a sales or legal problem; they have become a direct crisis of reputation, trust and perception for brands. Consumers no longer accept…
A Digital Reputation Guide for Senior Executives
As of 2026, digital reputation is one of the most critical elements not only of brands, but also of senior executives’ personal and professional presence. A CEO’s, managing director’s or board…