Articles on digital reputation, brand protection, data and technology.
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Reading crisis procedures for the first time during a real crisis may be too late. Organisations can therefore rehearse digital reputation crises through controlled scenarios, just as they…
Loyalty programmes encompass special communities forming brands’ most valuable customer segments: VIP cardholders, premium members, miles-and-points users, subscription clubs and high-spending…
Digital complaint behaviour differs in banking, airlines, e-commerce and tourism. Directly comparing total mentions can mislead because sector size and customer-interaction intensity differ.
Digital communication data from 2025 shows a marked increase in attacks against brand leaders compared with earlier years. CEOs, general managers, CFOs, CMOs and corporate spokespeople have…
Digital crises are based on perception as well as content. During a crisis, how a brand frames its words matters as much as what it says in determining how users interpret the situation.…
December is one of the busiest periods for cyberpropaganda targeting organisations, owing to year-end economic activity and an intense political agenda. During this period, brands may face…
Year-end campaigns are not only sales-oriented for brands; they are also strategic in terms of digital reputation, customer satisfaction and competitive positioning. December 2025 data shows…
As digital competition becomes more aggressive, the methods used to damage brand reputation are also evolving. In 2025, negative SEO attacks designed to portray brands unfavourably in Google…
By 2025, brands communicate with customers through human teams as well as AI chatbots, automated replies, social moderation tools and multichannel platforms. As this transformation accelerates,…
Black Friday and Cyber Week campaigns increase brand visibility and sales, but also create the year’s highest reputation risks. December’s operational workload and customer expectations can…
Many corporate crises originate inside the organisation rather than in external threats. Digital reputation data for 2025 shows employee behaviour becoming a critical factor affecting brand…
A digital smear campaign against a brand, company executive or institution is more than a communication problem. False factual claims, coordinated review attacks, manipulated images, fake…
