Articles on digital reputation, brand protection, data and technology.
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Traditional volume analysis is no longer sufficient in social listening. What matters most for brands is detecting unexpected changes in conversation volume and sentiment curves early. These…
Brands are discussed not only on social media but also on Discord servers, Telegram channels, closed communities, forums and niche chat groups. Because these spaces often escape brands’ official…
Most digital crises are associated with high-volume, highly visible events spreading rapidly on social media. Yet 2025 social listening data shows that silent crises are actually the most…
Recommendation systems and ranking algorithms largely determine what people see on social media and digital platforms. They can directly affect brand visibility, content distribution and the…
The effects of digital crises are often not immediately visible. During the first 12–24 hours, social media may be quiet, sentiment stable and the brand team may believe the crisis is under…
Accurately analysing Turkish social media content is a critical area in which English-centred language models fall short. Turkish’s agglutinative structure, everyday slang and local expressions,…
In the digital age, an organisation’s crisis performance depends not only on operational steps but also on the CEO’s first message, tone, timing and communication structure. Social media data…
ChatGPT and similar generative AI tools create major opportunities for organisations while introducing a new category of digital reputation risk. AI models used extensively in corporate…
End-of-year periods are a critical time period for companies to reassess KVKK compliance and check their digital infrastructure according to current legislation. In particular, digital…
Smear campaigns against organisations on digital channels are no longer isolated attacks; they are organised, scheduled, cross-platform and artificially amplified. They directly affect public…
Social listening reports contain millions of data points and critical signals, including sentiment analysis, complaint clusters, trend shifts and competitor comparisons. These data become…
December is when digital competition between sectors is at its fiercest. Year-end campaigns, heavy customer traffic, delivery delays, the holiday season and increased social media engagement can…
