Articles on digital reputation, brand protection, data and technology.
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Marketplaces offer sales volume and visibility, but are also among the most complex threats to brands’ pricing strategies and distributor networks. Unauthorised sellers, parallel imports,…
SGE — Search Generative Experience, rolled out globally by Google in 2025, is fundamentally changing search. Users see not only links but also Google’s AI-generated summaries, product…
Digital crises do not begin only with viral social posts. Product complaints, data breaches, fake accounts, misinformation, employee posts and customer service problems can quickly converge…
Digital marketing is undergoing a major transformation as third-party cookies come to an end and data privacy regulations become stricter. Google’s **Consent Mode v2 update** requires brands to…
Marketplaces are essential to brand sales volume, visibility and growth. However, they also concentrate counterfeit products, unauthorised sellers and grey-market flows more heavily than other…
Digital reputation management now goes beyond monitoring social media comments or addressing negative Google results. As AI changes search experiences, social platforms’ recommendation systems…
Brands no longer only sell products: they also protect their **digital identities**. Globally, this protection cannot rely on one country or legal system alone. Digital infringements may occur…
Brand protection can no longer stay local. Products sold in Türkiye may face counterfeit listings in Europe and imitation domains in Asia. Brands need defences matching the global reach of…
Are your brand’s products listed by different sellers at different prices? If products imported from different countries are sold on unauthorised marketplaces at lower prices, your brand faces a…
Competitors may be attracting clicks on Google Ads using your brand name. The good news: with a correctly submitted complaint, these ads can often be stopped or restricted within five minutes.…
You have found an account using an image or content without permission, or a fake listing offering your brand’s name, logo or product. So what should happen next? Three main legal frameworks may…
Brands often face physical-store sales permissions being extended to digital platforms. Physical sales authorisation does not automatically include e-commerce channels. Without a clear…
