The Consumer Perspective: Trust Behaviours
Data sources, indicators and evaluation steps for measuring the relationship between customer trust, experience and loyalty.
B10 / KNOWLEDGE CENTREKnowledge gains value
Knowledge gains value
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Articles on digital reputation, brand protection, data and technology.
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Model Watermarking in AI-Generated Content
AI-generated content appears everywhere, from news and advertising to art and product descriptions. Identifying its origin and accuracy is increasingly difficult. In 2025, a security approach…
The Impact of Post-Quantum Cryptography on Data Security
The quantum computing revolution is radically changing computing power and data security paradigms. As traditional cryptography such as RSA and ECC becomes vulnerable to quantum computers,…
Authenticity-as-a-Service Models in the Supply Chain
Brand trust is now measured through more than marketing rhetoric: it depends on verifiable technological infrastructure. The new paradigm emerging in supply chains in 2025 is…
Regulation & Legal Framework
Europe’s digital regulatory ecosystem after 2025 has made brands’ online presence not merely commercial, but a sphere of legal responsibility. The European Union’s AI Act, Digital Services Act…
Optimising Source Citations in AI Overviews for Publishers and E-Commerce
AI Overviews (AIO) have made it important not just to produce content, but to be selected as a source. Google now cites sites that go beyond information to offer evidence and trust in AI…
The Web Filter and &udm=14: Ranking in Traditional Blue-Link Results
In the SEO landscape of 2025, a new concept came to the fore: the “Web filter”, technically known as the &udm=14 parameter. It lets Google users view classic web results instead of AI Overviews…
Winning Locally and in Niches: Controlling Brand SERPs and the Review Workflow
Local and niche-market SEO now goes beyond rankings to managing brand search visibility. In 2025, Google places greater emphasis on trust-building branded SERP (Search Engine Results Page)…
Technical SEO and Energy Efficiency: Core Web Vitals, Page Weight and Sustainable Websites
In 2025, technical SEO became a matter of environmental responsibility as well as speed and indexing. Websites are assessed for user experience, energy efficiency and carbon footprint. Google…
Content 3.0: Do AI-Assisted Planning Tools Really Work?
In 2025, content production is no longer a manual process. Content 3.0 combines AI planning, automated briefs, source verification and E-E-A-T (Experience, Expertise, Authoritativeness, Trust)…
On-SERP SEO in a Zero-Click World: Entities and Structured Data
Entity information, structured data and a consistent content strategy for visibility in search results.
Google Ads in 2026: Performance Max, Demand Gen and AI Max
Google Ads automation in 2026 extends beyond Performance Max. Within one account, AI Max serves Search, Demand Gen serves visual and discovery placements, and Performance Max serves multichannel…