Articles on digital reputation, brand protection, data and technology.
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Do not choose a headless CMS simply to use a modern frontend framework. There should be concrete needs, such as distributing content across channels, frontend independence or several product…
A marketplace dashboard should reveal which changes create commercial or brand risk, rather than merely display raw listing counts.
The aim of an e-commerce dashboard is not to display as many metrics as possible, but to reveal business problems quickly.
Marketplace intelligence is often equated with tracking product prices on online marketplaces. Yet price is only one visible outcome of how a sales channel behaves.
Network failures are normal in distributed systems. A temporarily unresponsive external API should not mean the entire operation has failed.
AI-based counterfeit detection is broader than a single “counterfeit/genuine” classifier. In digital channels, the strongest approach is to combine different signals into a risk score.
Counterfeit cosmetics can pose significant risks not only to trademark rights, but also to consumer safety and brand reputation.
Counterfeit detection cannot rely on a single photograph or a low price. Reliable assessment on digital channels requires considering the product, seller, price, images, description, channel…
Closing a seller account does not always end the problem. The same operation can reappear under a different store name, social media account or domain.
A screenshot alone often does not suffice when a counterfeit product or brand infringement is suspected. An effective platform report or legal assessment needs a traceable record showing the…
A serial number can be a strong product-verification signal, but it cannot detect counterfeiting on its own in every category. Counterfeiters can copy a genuine serial number or reuse it across…
A test purchase is a controlled purchase of a product flagged as suspicious online, used to verify the physical product, packaging, sender and sales process.
