Articles on digital reputation, brand protection, data and technology.
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There is no new Personal Data Protection Board decision specific to GA4. However, the Board’s cookie decisions and Guidelines on Cookie Practices show that performance/analytics cookies must be…
If the source, first contact time, collection channel, legal basis, consent/opt-out status and transfer chain of every CRM lead cannot be traced, the company will struggle to demonstrate the…
AI-generated advertising is permitted, but inventing people’s or product-use experiences, concealing that content is advertising, failing to explain targeting criteria or using AI-generated…
For a purchased lead list, the key question is not simply whether data is available. It is what legal basis supported its collection, for which purposes it may be transferred, what the privacy…
From 1 August 2026, the response period granted to sellers or providers on consumer complaint platforms fell from 72 to 48 hours. This period is becoming an SLA for reputation and compliance…
An AI Transparency Evidence Pack is an audit evidence package linking the model used, purpose, prompt/brief, generation time, human review, rights checks, disclosure decision and published…
Counting removed listings alone is insufficient for brand protection after the DSA. Repeat-seller rates, takedown SLAs, relisting rates and the outcomes of escalation to platforms must be…
On 1 August 2026, Türkiye strengthened social media advertising transparency; influencer posts made in return for benefits must clearly disclose their advertising nature. AI avatars and virtual…
Marketplace Intelligence analyses prices, sellers, stock, reviews, campaigns, buy-box visibility and brand infringements together, moving e-commerce operations from isolated screenshots to…
Cross-border brand protection combines country, marketplace, seller account, product identity and infringement type in one data model to reveal recurring patterns in counterfeit and unauthorised…
Generative Reputation Intelligence goes beyond fixed keyword rankings to measure brand visibility, claim accuracy, source diversity, sentiment and answer consistency across different prompt sets.
From 1 July 2026, a temporary €3 customs duty applies to low-value e-commerce consignments worth less than €150 sent directly to consumers from outside the EU. Because the charge can be…
