Articles on digital reputation, brand protection, data and technology.
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Adding up the numbers of people affected in different company announcements is not a reliable way to produce a single “2025 total” for data breaches in Türkiye. Announcements about the same…
With the end of third-party cookies, the digital ecosystem is undergoing a major transformation. Google’s removal of third-party cookie support in Chrome at the end of 2025, signal losses in…
The training of AI models is not just a technical process; It is directly linked to the processing, transfer, conversion and reproduction of personal data.
In 2025, GDPR enforcement in Europe developed not only through fines, but also through cross-border cooperation, data subject rights and the interaction between digital regulations.
A personal data breach is not merely a technical incident for the information security team to resolve. Unauthorised access to or acquisition of customer data can directly affect a brand’s…
Brand trust cannot be measured by a single star rating or sentiment ratio. It combines reviews, crisis behaviour, search visibility, service experience and consistency between brand promises and…
The value of an AI-powered social listening dashboard is not merely automatically classifying thousands of mentions as positive or negative. Its real value lies in producing risk and…
Online crises have become a communication burden exhausting not only brands but also users. A new statement, apology or allegation every day… This constant cycle creates a significant…
Disinformation is no longer only a political or social problem. Brands can also be targeted by fake campaigns, manipulated images, fabricated statements, fake accounts and coordinated…
Product launches are among the times when brands are most visible during the year. But visibility also brings risk: unmanaged user expectations, a misunderstood launch message and competing…
Brands frequently suffer reputational damage online when what they promise differs from what customers experience.
Content that makes the brand viral in the digital ecosystem is not as "spontaneous" as we think. At the heart of many crises, campaigns, or viral debates is an unrecognized but highly…
