How to Remove Counterfeit Products from Amazon, Trendyol and Hepsiburada (2026 Guide)

⏱️ Reading time: 10 min · 📁 Category: Brand Protection & E-Commerce Auditing

How to Remove Counterfeit Products from Amazon, Trendyol and Hepsiburada (2026 Guide)

Removing counterfeit products from marketplaces means identifying and securing the removal, through the platform, of product listings, seller accounts and recurring infringement structures when a brand’s products are offered on platforms such as Amazon, Trendyol and Hepsiburada without permission, as imitations or in a misleading way. This involves more than reporting a single listing. Successful results require identifying product URLs, collecting evidence, correctly classifying the infringement, submitting a report through the appropriate platform mechanism and monitoring whether the same seller relists the product.

The central problem is that counterfeit products are often not confined to one account. Different sellers can relist the same product under different titles and variations. The issue goes beyond removing products and directly concerns brand protection, price integrity, customer trust and digital reputation management.

Short answer: To remove counterfeit products from Amazon, Trendyol and Hepsiburada, first collect the product URL, seller details, price and images as evidence. Then use the marketplace’s trademark or infringement reporting mechanism appropriate to the infringement type, and monitor whether the same seller relists the product after removal. How are counterfeit products removed from a marketplace?

The counterfeit product removal process generally has five steps. These suit both Google’s featured snippet format and users’ expectations of a direct solution.

1. Identify the product listing

First record the product URL, title, seller name, price, description, variations and images. A major mistake in counterfeit product cases is taking screenshots without saving the product URL. Most reports rely directly on that URL.

2. Collect all the evidence

Record the product screenshot, seller profile, product images, use of brand elements, misleading descriptions, any customer reviews and the price difference together. If needed, prepare evidence comparing the item with the genuine product.

3. Classify the infringement correctly

Not every issue involves a counterfeit product. Some cases concern imitations; others involve unauthorised sellers, misleading product titles, incorrect trademark use or a different situation arising from parallel imports. Correctly identifying the nature of the infringement is essential for a successful platform report.

4. Use the marketplace’s reporting procedure

Amazon, Trendyol and Hepsiburada use different systems. Follow each platform’s own procedure for reporting trademark infringement, counterfeit products or intellectual property infringement. Choosing the wrong category can delay the process or lead to rejection.

5. Monitor relisting

Removal does not end the process. The same seller or linked accounts may soon relist the product. Counterfeit product intervention therefore requires ongoing monitoring and recurrence prevention, rather than a one-off action.

B10’s view: The real success is making it harder for the same network to put the product back on sale, beyond simply removing it. How can you tell whether a product is counterfeit?

Counterfeit products on marketplaces cannot be identified from images alone. Some are listed with highly professional images. Assessment must therefore consider multiple signals.

If the price is unusually low

Prices well below the market average are an important risk signal, particularly in premium and branded categories. A low price alone, however, does not automatically mean a product is counterfeit; assess it alongside other findings.

If the seller account appears weak

New accounts, limited review history, insufficient shop information, an inconsistent product range and overly aggressive campaigns increase the risk of counterfeit products.

If the description and images are copied

Unauthorised use of a brand’s original images, missing technical information, poor translation, an incorrect product name or variations unrelated to the brand may raise suspicions of a counterfeit or misleading listing.

If the review pattern is unusual

Many similar reviews appearing in a short period, repeated content, generic praise and reviews unrelated to the product may also signal risk.

How are counterfeit products removed from Amazon?

Correctly classifying the infringement within Amazon’s brand protection system is crucial to removing counterfeit products. The process may be more systematic for accounts with brand registration. Evidence quality remains decisive: clearly show why the product is counterfeit, why the trademark use is unauthorised and what infringement the seller is committing.

Amazon cases should examine not only the product URL but also the seller’s other listings, repeated brand use and behaviour across the product group. Some sellers operate through many infringing listings in a series, rather than a single product.

How are counterfeit products removed from Trendyol?

On Trendyol, counterfeit products are often identified through the brand name, product title, description and images. Fast sales cycles and campaign traffic in the Turkish market can give counterfeit products high visibility quickly. Acting promptly in Trendyol cases is therefore important.

A common problem is the same product being relisted through different seller profiles with minor text changes. Monitor the product family and seller behaviour as well as the individual listing.

How are counterfeit products removed from Hepsiburada?

Hepsiburada can likewise involve trademark infringement, misleading product presentations and listings for imitation products. When the same product appears under several sellers, tracking counterfeit product cases can become difficult. Intervention on Hepsiburada therefore requires examining the sellers as well as the product page.

In some cases, the title and image look unproblematic at first, yet the technical details, description or delivered product may differ from the listing. Assess the whole presentation, rather than just its storefront appearance.

Practical reality: The most common problem when removing counterfeit products from marketplaces is the same seller returning with a new account or similar product title. What matters when submitting a counterfeit product removal report? Keep the report brief and specific

Clearly present the product URL, brand element, infringement type and evidence summary, rather than long, unfocused explanations. Platforms often handle cases more effectively when they can classify them quickly.

Support the claim that the product is counterfeit

Simply saying “This product is counterfeit” is not enough. Provide reasoned, verifiable data showing why the product is counterfeit or why it involves unauthorised trademark use.

Look for patterns beyond individual listings

Where possible, assess the seller’s similar products, other listings under the same brand and linked accounts. This strengthens the report.

What mistakes do brands make most often? Focusing on just one product

The problem is often a sales network, rather than one product. Removing a single listing leaves the structure in place.

Reporting without collecting evidence

Incomplete screenshots, unsaved URLs and an unclear account of the infringement weaken the process.

Misclassifying the infringement

Unauthorised sales and outright counterfeit products are different issues. Choosing the wrong category can make the report ineffective.

Abandoning follow-up

Without checks for relisting after removal, the same problem will soon return.

Treating the marketplace problem in isolation

Counterfeit products are often connected to social media, fake e-commerce sites, closed messaging groups or distribution networks. Focusing only on the marketplace may obscure the bigger picture.

B10’s approach: beyond product removal, weakening the counterfeit sales network

At B10 Digital Agency, our approach to Amazon, Trendyol and Hepsiburada cases goes beyond removing individual listings. We manage the process through listing detection, seller analysis, evidence preparation, platform reporting and monitoring the risk of reappearance.

The real problem is the systematic erosion of your brand on marketplaces, beyond one counterfeit listing. When your pricing structure is disrupted, customer trust is shaken and users blame your brand for their experience with counterfeit products, the issue directly concerns brand value and digital reputation, beyond e-commerce alone.

Conclusion: counterfeit products can be removed from marketplaces, but lasting results require monitoring

Removing counterfeit products from Amazon, Trendyol and Hepsiburada requires sound evidence, correct classification and an appropriate platform report. Lasting results also require monitoring whether the same seller, product group or network reappears. Otherwise, removed products may soon return under new titles and accounts.

If your brand’s products are listed on marketplaces without permission, as imitations or in a misleading way, the issue involves lost sales as well as customer trust, price integrity and brand control. Intervention should therefore be treated as a strategic brand protection process, beyond simply reacting.

Let’s build your marketplace counterfeit intervention process together