Protecting Your Brand on Marketplaces: A Guide to Removing Unauthorised Sales

⏱️ Reading time: 8 minutes · 📁 Category: Brand Protection & Digital Compliance

🛒 Protect Your Brand on Marketplaces: A Guide to Removing Unauthorised Sales

For brand owners, online marketplaces have become not just sales channels, but places where brand value is put to the test as well. Amazon, Trendyol, Hepsiburada, Etsy, Alibaba and similar platforms may feature your products listed by other sellers without permission. This causes both revenue loss and erosion of consumer trust.

To prevent this, each platform has its own “Brand Protection” or “Notice & Takedown” procedures. These systems are designed to protect intellectual property rights and remove unauthorised sales. Each platform’s policies, documents and procedural steps differ, however, requiring a compliant, evidence-based application strategy.

⚙️ Step-by-Step Takedown Process

• 1️⃣ Identify the Infringement: Identify your products listed by unauthorised sellers or counterfeit brands. Examine product titles, descriptions, photographs and seller information to verify the finding.
• 2️⃣ Collect Evidence: Prepare documents such as a trademark registration certificate, product image, sales contracts or distributor approval letter.
• 3️⃣ Submit to the Platform: Every marketplace has its own official brand protection portal.
  • Amazon: Brand Registry lets you report products.
  • Trendyol: Brand Protection Portal lets you report infringements by uploading your registration certificate.
  • Hepsiburada: Brand Owner Notification Form can be used to remove unauthorised listings.
  • Etsy & Alibaba: IP Protection / IPP modules support a global removal process.
• 4️⃣ Outcome and Monitoring: Once an application is approved, the listing is removed. The process does not end there — monitor attempts by the same seller to relist.

💡 Expert View: Marketplace brand protection requires not just complaints, but evidence management and policy compliance. B10 Digital’s Marketplace Takedown Engine combines registration documents, screenshots and sales data in one file. With application templates automatically adapted to each platform’s format, a globally compliant takedown process can be initiated within minutes. ⚖️ Legal Boundaries and Safe Wording

Using marketplace names in this type of content is entirely lawful — but only for information or illustration purposes. B10 Digital uses no wording disparaging platforms or implying a partnership. All brands are mentioned only as “example systems” in an informative context. This falls within fair use and does not infringe trademark rights.

📈 KPIs & Success Measurement

• Takedown Success Rate: Removed listings as a proportion of total applications.
• Mean Time to Remove (MTTR): Average time from infringement detection to platform approval.
• Repeat Infringement Rate: Proportion of infringements repeated by the same seller.

Conclusion: Protecting your brand on marketplaces is not merely a legal step, but part of reputation management. The right strategy, documented evidence and full compliance with platform policies accelerate removal. B10 Digital stands at the forefront of digital anti-counterfeiting through integrated takedown infrastructure providing simultaneous protection across marketplaces.

Request Marketplace Brand Protection & Takedown Consultancy