Articles on digital reputation, brand protection, data and technology.
599 articles · Page 41 / 50
Performance marketing is changing as third-party cookies disappear. Google’s Privacy Sandbox and solutions such as Topics API aim to change ad targeting and measurement. Successful campaigns in…
SEO in 2025 covers much more than traditional ranking algorithms. Google’s AI Overviews (AIO) feature, previously known as Search Generative Experience (SGE), is now central to search results.…
A guide to evaluating brand visibility, user needs and business outcomes in searches that do not lead to a click.
Artificial intelligence-backed experiences in Google Search are no longer a prediction of the future of SEO, but part of the current search experience. As of February 18, 2026, Google launched…
Artificial intelligence (AI) drives innovation but has also become a significant source of energy demand. Large language models, deep learning and data centres create a substantial carbon…
Green marketing is no longer just a trend, but a reputation strategy for brands. In the digital age, sustainability claims depend not just on environmental messaging but on data-driven…
Scaling globally requires technical and marketing capabilities as well as strong legal and digital compliance infrastructure. For startups seeking international investment, new markets or global…
AI startups are responsible not only for technical innovation, but also for ensuring its ethical, fair and transparent implementation. With the European Union’s AI Act ethical standards are no…
An employee stock option plan (ESOP) is one of the most effective tools for technology startups to strengthen team commitment and motivation. Offering long-term share options rather than high…
Investor discussions are a stage when startups share highly sensitive information. To protect trade secrets such as business models, financial data, algorithms and customer lists, a…
The EU Artificial Intelligence Act (AI Act) is the first comprehensive regulation for safe, ethical and transparent AI development. Türkiye does not yet have an equivalent Artificial…
A common startup mistake is treating a copied online privacy policy as KVKK compliance. An accurate policy or privacy notice requires knowing what personal data the company actually processes,…
