Articles on digital reputation, brand protection, data and technology.
599 articles · Page 43 / 50
Combating counterfeits is now a shared responsibility of brands and global supply chains. At customs checkpoints, AI, IoT sensors and QR–RFID tracking systems have brought origin checks to the…
Product origin verification systems play a critical role in combating counterfeiting while also creating new responsibilities for personal data security. Under KVKK, Türkiye’s Personal Data…
Organised campaigns on forums, Reddit and social media platforms involving counterfeit product claims have become a new generation of threat to brands. These attacks target not only sales but…
Invisible but verifiable security features have become integral to packaging design in the fight against counterfeits.
Trust in supply chains relies not only on physical documents and declarations, but also on digital certificates and origin verification systems. Monitoring solutions aligned with ISO 22383 and…
Among the less visible threats to brands are not just conventional cyberattacks, but identity impersonation through domain squatting and website clones. These attacks target traffic, customer…
Diffusion models and advanced image-generation tools create opportunities for marketing teams, but also help malicious actors produce counterfeit listings, misleading ads and fake-feedback…
Three enterprise solutions stand out for fighting counterfeiting across global marketplaces, social networks and search results: BrandShield, Red Points and Corsearch. This comparison examines…
Counterfeit products, imitation domains and unauthorised use of content quietly erode brand value. LegalTech solutions automate UDRP and DMCA processes, making it possible to run the detection →…
Trust is a brand’s most valuable asset. Each negative experience with counterfeit products quietly erodes it. Recent PwC and Deloitte research shows substantial effects on brand loyalty and…
Growth in the global e-commerce ecosystem has a cost: an increase in unauthorised sellers. Grey market products, or parallel imports, damage brand reputations even without being counterfeit.…
The earliest indicator of counterfeit products in digital markets is a price anomaly. An abnormal drop in the regional or temporal price movements of the same SKU often signals activity…
