A New Era in ePrivacy and Cookie Regulation

ePrivacy & Cookie Policies • 2025 Updates

ePrivacy and cookie regulations have become the new legal standard for digital marketing in the European Union and Türkiye as of 2025. With Google’s transition to Consent Mode V2, website user consent management is now treated as a comprehensive data transparency system rather than merely a checkbox.

Summary: New ePrivacy rules redefine how cookie consent is collected, stored and shared. Advertising performance is now assessed alongside the balance between KVKK compliance and user trust.

1. What Is ePrivacy, and How Does It Differ from KVKK and GDPR?

ePrivacy is specific EU legislation governing digital communications privacy and covering cookies, metadata and online tracking processes. While KVKK and GDPR protect personal data in general, ePrivacy offers a more technical framework focused on implementation:

Scope	ePrivacy	GDPR / KVKK
Data Type	Cookies, IP addresses, device IDs, communications metadata	General definition of personal data
Focus	Communications privacy and digital advertising	Data processing principles and consent
Scope of application	Websites, applications, email campaigns	All data processing activities

“ePrivacy transforms cookie policies from technical texts into documents of digital trust.”

2. Consent Mode V2: Google’s New Requirement

As of 2025, Google has made compliance with Consent Mode V2 mandatory. This system automatically manages how Analytics and Ads tags collect data based on the user’s consent status.

• V1 → V2 difference: Google now monitors each session using the “consent signal” parameter.
• Services affected: Analytics, Ads, Tag Manager, Firebase, DV360.
• Requirement date: As of March 2025, data processing on non-compliant sites will be stopped.

B10 Note: Moving to Consent Mode V2 is a legal as well as a technical transformation. Cookie policies should now be supported by explicit consent wording compliant with KVKK.

“Consent management is now an architecture of trust, rather than just a button.”

3. Regulations in Türkiye: Alignment with KVKK in 2025

Although ePrivacy is not directly in force in Türkiye, the 2025 KVKK amendments introduced parallel provisions in this area:

• Cookies are now defined as personal data.
• An “active consent” requirement was introduced for non-essential cookies.
• Unauthorised advertising cookies may incur an administrative fine of up to TRY 500,000.

“Türkiye adapts the spirit of ePrivacy through the KVKK 2025 update.”

4. Five Steps to Compliance

Step	Action	Outcome
1	Create a cookie inventory (necessary / performance / marketing)	Transparency
2	Integrate Consent Mode V2 (GTM or CMP)	Automatic consent management
3	Bring policy wording into line with KVKK and ePrivacy	Legal assurance
4	Enable consent logging	Auditability
5	Create an annual cookie audit plan	Sustainable compliance

5. The B10 Digital Agency Solution

B10 uses its “Consent Intelligence” model to manage KVKK, ePrivacy and Consent Mode V2 compliance together on brands’ websites. This model preserves the user experience while preventing a loss of advertising performance.

Bring your website into line with the 2025 ePrivacy and Consent Mode V2 standards.
B10 Digital Agency brings technical integration, legal compliance and user experience optimisation together.

Request ePrivacy Compliance Consultancy Is Consent Mode V2 mandatory?

Yes. Under Google’s 2025 policy, data collection will be suspended on sites that do not migrate to V2. This directly affects Google Ads and Analytics measurements.

Does ePrivacy apply directly in Türkiye?

No, but the KVKK 2025 updates have integrated most ePrivacy provisions into local law. There is overlap particularly in cookie policies and explicit consent.

Is a consent management platform (CMP) mandatory?

It is not legally mandatory, but is recommended for auditability. CMP integration automates both user consent and logging.

Tags: ePrivacy • Consent Mode V2 • cookie policy • KVKK • digital compliance • B10 Digital Agency • data security