Amazon and Trendyol’s Official Policies for Combating Counterfeit Products

⏱️ Reading time: 9 minutes · 📁 Category: Brand Protection & E-Commerce Compliance

2️⃣ Amazon and Trendyol’s official anti-counterfeit policies

Protecting a brand on online marketplaces involves more than submitting complaints. Follow each platform’s intellectual property protection system, reporting procedure and evidence requirements. Amazon and Trendyol are two highly active ecosystems, each requiring different evidence from brands.

This article compares their brand protection policies to clarify which documents and channels brands should use and how long results may take.

🛡️ Amazon Brand Registry & IP Protection

Amazon is among the most systematic platforms combating counterfeits worldwide. Its Brand Registry system gives registered trademark owners broad control over product pages, listing titles and seller profiles.

• Application prerequisite: A registered trademark, with a WIPO / USPTO / TÜRKPATENT registration certificate.
• Official registration platform: brandservices.amazon.com → Create a Brand Registry account.
• Evidence Requirement: Product photos, packaging, registration certificate, trademark logo and authorised person statement.
• IP Protection module: Registered brands can report infringements through “Report a Violation”.
• Response time: Review takes 24–72 hours; confirmed infringing listings are removed.

Advantage: Amazon offers registered brands the Automated Protections system, which can automatically detect and block new listings resembling infringements previously removed.

💡 Expert view: Amazon takes an evidence-led approach: trademark registration alone is insufficient. Supporting images, packaging and authorised seller lists demonstrate product authenticity. B10 Digital uses the Brand Registry API to automate infringement detection and complete reports to platform standards. 🏷️ Trendyol Brand Protection Portal

One of Türkiye’s most comprehensive anti-counterfeit systems is the Trendyol Brand Protection Portal. It lets brands verified through a TÜRKPATENT registration certificate remove unauthorised listings.

• Application prerequisite: A trademark registered with the Turkish Patent and Trademark Office.
• Required Documents: Trademark registration certificate (PDF), representative’s power of attorney if applicable, and links to infringing products.
• Reporting channel: Trendyol’s Brand Protection Portal provides the digital reporting form.
• Review time: Average resolution takes 1–3 business days; listings accepted for removal are taken down.
• Follow-up: An “Authorised Brand Profile” speeds up handling of repeat infringements.

Advantage: Because processing in Türkiye can use the trademark registration number directly, visual or product evidence is not mandatory. However, verifying active trademark use through stock or sales channels provides an advantage.

💡 Expert view: Trendyol gives trademark owners priority processing. Through systems integrated with Trendyol’s API, B10 Digital matches registration documents, identifies infringing products and prepares bulk reports. More than 100 product links can then be reported together in one form. ⚖️ Comparison: Amazon vs Trendyol

Criteria	Amazon Brand Registry	Trendyol Brand Portal
Registration Requirement	WIPO / USPTO / TÜRKPATENT	TÜRKPATENT ONLY
Evidence Type	Images, packaging, product links, registration certificate	Registration number, product link
Response time	24 to 72 hours	1 to 3 working days
Additional Feature	Automated Protections (automatic infringement blocking)	Authorised Brand Profile (priority processing)

📈 KPIs and performance indicators

• Takedown success rate: Proportion of listings successfully removed.
• Repeat Infringement Rate: Repeated violation rate by the same vendor.
• Platform response time: Average platform review time.

Conclusion: Platforms follow different procedures: Amazon asks for evidence; Trendyol for a trademark registration number. Understanding this determines protection effectiveness. B10 Digital’s platform-specific reporting templates give the brand consistent wording and formatting across marketplaces, speeding up processes and increasing approval rates.

Contact us for platform-specific reporting templates